Privacy Policy

Privacy Policy

Styra — styramm.com

Effective Date: March 27, 2026
Last Updated: March 27, 2026

Styra ("Styra," "we," "our," or "us") respects your privacy and is committed to protecting your personal information. This Privacy Policy explains how we collect, use, store, share, and protect information when you use the Styra website, mobile app, seller tools, AI chat features, and related services (collectively, the "Services").

Styra is a fashion marketplace that helps users discover and shop products from local brands and allows sellers to manage and operate their stores through our platform.

By using Styra, you agree to the collection and use of information in accordance with this Privacy Policy.

1. Information We Collect

1.1 Information You Provide Directly

When you use Styra, you may provide information such as:

  • Full name
  • Email address
  • Phone number
  • Account login details
  • Shipping and delivery address
  • Profile image or account information
  • Order details
  • Wishlist, cart, and product preferences
  • Reviews, ratings, or other content you submit
  • Messages sent through support or chat features
  • Payment proof uploads or transaction reference information for QR payments
  • Seller information such as shop name, business profile, payout details, and settlement information
  • Team member invitation or store access information for seller accounts

1.2 Information Collected Automatically

When you use our Services, we may automatically collect:

  • Device type
  • Browser type
  • Operating system
  • IP address
  • App usage activity
  • Search activity
  • Product views
  • Clicks, interactions, and navigation behavior
  • Session and log data
  • Error reports and diagnostics

1.3 Information from Orders and Transactions

We may collect and store information related to:

  • Products purchased
  • Order history
  • Checkout details
  • Delivery status
  • Payment method used, such as Cash on Delivery (COD) or QR payment
  • Payment capture and settlement records
  • Refunds, cancellations, and adjustments

1.4 AI Chat and Shopping Assistant Data

If you use Styra AI Chat or other AI-powered assistant features, we may collect:

  • Chat messages
  • Product search requests
  • Shopping preferences
  • Recommendation history
  • Conversation history linked to your account
  • Interaction behavior used to improve future recommendations and support

2. How We Use Your Information

We use your information to:

  • Create and manage user accounts
  • Process and manage orders
  • Provide checkout, payment, and order tracking functions
  • Enable sellers to manage products, orders, payouts, and team access
  • Operate the marketplace and platform services
  • Personalize your shopping experience
  • Show product recommendations and improve discovery
  • Power AI chat and conversational shopping features
  • Provide customer support and help services
  • Send transactional notifications, order updates, invitations, and account-related alerts
  • Prevent fraud, abuse, fake deliveries, and platform misuse
  • Manage platform payment collection and seller settlement workflows
  • Improve platform functionality, security, performance, and user experience
  • Analyze trends, search behavior, and platform performance
  • Comply with legal and regulatory obligations

3. Legal Basis / Reason for Processing

Depending on your jurisdiction, we may process your information because:

  • it is necessary to provide the Services you request
  • it is necessary to perform a contract, such as processing orders
  • it is necessary for our legitimate business interests, including platform improvement and fraud prevention
  • you have given consent where required
  • we must comply with legal obligations

4. How We Share Information

We do not sell your personal information. We may share information only as needed in the following cases:

4.1 With Sellers

When you place an order, relevant order information may be shared with the seller responsible for fulfilling that order, including:

  • Customer name
  • Delivery information
  • Ordered items
  • Order notes
  • Payment and fulfillment status as relevant to order handling

4.2 With Service Providers

We may share data with trusted third-party providers that help us operate the Services, such as:

  • Hosting and cloud infrastructure providers
  • Analytics providers
  • Customer support tools
  • Notification and messaging providers
  • Delivery or logistics support partners
  • Payment verification or settlement-related service providers

4.3 With Internal Admin and Operational Staff

Authorized internal users such as admin, finance, operations, and support personnel may access relevant data only as needed to perform their responsibilities.

4.4 For Legal Reasons

We may disclose information if required to:

  • comply with law or regulation
  • respond to lawful requests by authorities
  • enforce our terms or policies
  • protect the rights, property, safety, or security of Styra, users, sellers, or the public

4.5 Business Transfers

If Styra is involved in a merger, acquisition, restructuring, financing, sale of assets, or similar transaction, your information may be transferred as part of that process.

5. Payments and Financial Information

Styra currently supports payment methods such as Cash on Delivery (COD) and QR payment. Customer payments may be collected and managed by the platform, and seller settlements may be processed separately according to platform rules and agreements.

We may store payment-related information necessary to:

  • verify QR payment references or payment proof
  • record COD collection and payment capture
  • manage seller settlement ledgers and payout records
  • prevent fraud and disputes
  • support refunds, reconciliation, and reporting

Styra does not necessarily store full bank card information unless such functionality is explicitly added in the future.

6. Seller Accounts and Store Team Access

Seller accounts may include store owners, managers, and staff with different levels of access. We may collect and process information related to:

  • store ownership
  • role permissions
  • invitations
  • accepted or rejected team access requests
  • operational actions performed by store users

This information is used to manage store access control, security, and accountability.

7. AI Features and Automated Recommendations

Styra may use AI-powered features to:

  • answer customer and seller questions
  • recommend products
  • suggest relevant brands or items
  • improve conversational shopping
  • personalize discovery based on prior interactions and shopping behavior

AI-generated responses and recommendations may be based on account history, shopping behavior, search activity, and chat interactions. We may retain chat history linked to your account to improve continuity and personalization.

8. Device Camera Access

Styra may request access to your device camera only when needed for features such as uploading payment proof, capturing product images, scanning QR codes, or updating profile or store images. Camera access is used only to support these features and is not used without user action.

9. Cookies and Similar Technologies

Our website and app may use cookies, local storage, analytics tools, and similar technologies to:

  • keep users logged in
  • remember settings and preferences
  • improve performance
  • measure usage and engagement
  • support security and fraud prevention

You may be able to control some cookie settings through your browser or device settings.

10. Data Retention

We retain personal information only for as long as reasonably necessary to:

  • provide the Services
  • manage orders and seller operations
  • maintain records and account history
  • comply with legal, tax, accounting, and reporting obligations
  • resolve disputes and enforce our terms

Retention periods may vary depending on the type of data and purpose.

11. Data Security

We use reasonable administrative, technical, and organizational measures to protect information from unauthorized access, loss, misuse, disclosure, alteration, or destruction.

However, no method of transmission over the internet or method of electronic storage is completely secure. While we strive to protect your data, we cannot guarantee absolute security.

12. Your Rights and Choices

Depending on your location, you may have rights to:

  • access the personal information we hold about you
  • correct inaccurate information
  • request deletion of your data
  • object to certain processing
  • request restriction of processing
  • withdraw consent where processing is based on consent

To make a privacy-related request, contact us using the contact details below.

13. Children's Privacy

Styra is not intended for children under the age required by applicable law to independently use such services. We do not knowingly collect personal data from children in violation of applicable law. If we learn that such data has been collected improperly, we will take reasonable steps to delete it.

14. International Use

If you access Styra from outside Myanmar, please note that your information may be processed and stored in countries where our service providers or systems operate. By using the Services, you understand that your data may be transferred across borders, subject to applicable safeguards.

15. Third-Party Links and Seller Content

Styra may contain links to third-party websites, seller pages, or external services. We are not responsible for the privacy practices of those third parties. We encourage you to review their privacy policies separately.

16. Changes to This Privacy Policy

We may update this Privacy Policy from time to time. If we make material changes, we may update the date above and, where appropriate, notify users through the app, website, or other reasonable means.

Your continued use of Styra after changes take effect means you accept the updated Privacy Policy.

17. Contact Us

If you have questions, concerns, or privacy requests, please contact us at:

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